HR advice that already knows your business.

Counsel lives natively inside your company. It reads your live employment contracts, your active policies and your real-time roster — then answers in three seconds. 2am Sunday or peak Friday trading.

Counsel is part of your company. Not a phone number you call.

Generic AI gives generic templates. Advice lines make you explain the backstory every time. Counsel is different. It lives natively inside your data layer — reading the actual contracts, policies and shift logs of your business as they change.

Reads your live contracts

The actual employment contract each employee signed. Variations, addendums, zero-hours clauses, restrictive covenants — the version that's live today, not last year's template.

Reads your active policies

Your current handbook, your absence policy, your tronc policy, your disciplinary procedure. Whatever's in force today. When you update it, Counsel updates.

Reads your real-time data

The roster as it stands this morning. The attendance log from last night's shift. The fit note that arrived twenty minutes ago. Counsel works with what's true now.

Reads UK law as it changes

Live readings of gov.uk, ACAS codes of practice, statutory rates and current case-law guidance — not a static training corpus.

Just instant clarity, so you can keep moving.

Ask Counsel about Mary.

Lisa, a store manager, types a question into Counsel. Three seconds later, she has an answer grounded in Mary’s actual contract, her actual attendance, and the current ACAS Code.

Counsel is part of your company

You can see exactly how Counsel got there.

Every recommendation shows its working. The clause it read. The handbook section it checked. The gov.uk page it cited. Every conversation is logged with a timestamp, ready to export.

Cross-referenced, not invented

Every recommendation is grounded in three live sources at once: the employee's actual contract, your company handbook, and the current gov.uk + ACAS guidance. Counsel won't make up a clause that isn't there.

Every answer cites its sources

Counsel shows you the exact ACAS paragraph, the exact gov.uk page, and the exact contract clause it used. Click through to the source on every answer. Nothing is hidden behind "the model said so."

Auditable compliance log

Every conversation, every recommendation, every action taken — logged with timestamp, source citations, employee record and the manager who acted on it. Export the full PDF for HR, your solicitor or a tribunal preparation pack.

Counsel tells you when to escalate

For tribunal-grade exits, scale redundancies, complex grievances or anything where a wrong call has six-figure consequences, Counsel proactively tells you to involve a qualified employment lawyer — and prepares the case brief.

Counsel isn’t a generic office chatbot. It speaks shift floor.

Frontline HR is messier than office HR. Zero-hours contracts, shift swaps, tip pools, no-call-no-shows, dynamic rosters. Counsel reads the contract variation each worker is actually on — not a generic policy template — and gives you the specific script you need, in seconds.

Cross-referenced, not invented

Every recommendation is grounded in three live sources at once: the employee's actual contract, your company handbook, and the current gov.uk + ACAS guidance. Counsel won't make up a clause that isn't there.

Every answer cites its sources

Counsel shows you the exact ACAS paragraph, the exact gov.uk page, and the exact contract clause it used. Click through to the source on every answer. Nothing is hidden behind "the model said so."

Auditable compliance log

Every conversation, every recommendation, every action taken — logged with timestamp, source citations, employee record and the manager who acted on it. Export the full PDF for HR, your solicitor or a tribunal preparation pack.

Counsel tells you when to escalate

For tribunal-grade exits, scale redundancies, complex grievances or anything where a wrong call has six-figure consequences, Counsel proactively tells you to involve a qualified employment lawyer — and prepares the case brief.

Counsel reads the contract variation each employee is actually on. Bank staff, zero-hours, salaried, agency — it knows the difference, and gives you advice that holds up.

The speed of business has outgrown the speed of a phone queue.

Counsel delivers compliant UK HR guidance the moment the question lands. 2am Sunday or peak Friday trading. No wait times. No call queues. No administrative friction.

Median answer time

2.8s

Median answer time. From question typed to compliant execution path on screen. Including contract, policy, attendance and live UK law lookups.

Hours available

24/7

Hours available. Counsel doesn't close at 5pm. Doesn't take Christmas off. Doesn't put you on hold during peak trading.

Sources cited per answer

4+

Sources cited per answer. Employee record, contract, handbook, gov.uk + ACAS. Every answer shows the source chain.

Just instant clarity, so you can keep moving.

The hard questions, answered instantly.

Ask in plain English. Counsel will pull the employee's file, the relevant policy and the current UK guidance.

"Jamie's been off sick for nine days now. What's next?"

Counsel checks Jamie's absence history, flags the Day 7 fit note requirement, drafts the fit note request and schedules the return-to-work conversation.

"Can I refuse Sam's holiday request for Christmas week?"

Counsel checks how many staff are already approved, your minimum notice policy, Sam's remaining entitlement and the rules around reasonable refusal under the Working Time Regulations.

"Priya's probation review is due. How should I run it?"

Counsel reviews her three months of performance notes, attendance and any feedback logged, then drafts the probation outcome letter and the agenda.

"Tom said something inappropriate at the team lunch. What do I do?"

Counsel walks you through what to record, when an informal vs formal grievance procedure applies, and what your duty of care to the affected colleague looks like.

"Do I have to give Aisha statutory sick pay?"

Counsel checks Aisha's earnings record, the waiting day rules, the 28-week cap and whether your company sick pay scheme overrides SSP for her tier.

"How do I handle Mo asking for flexible working?"

Counsel sets out the new 2024 day-one right to request, the two-month decision window, the eight statutory grounds for refusal and drafts your response options.

Where Counsel ends and your lawyer begins

Counsel gives you context-specific HR guidance grounded in current UK employment law and your own employee data. It cites every source so you can verify, and logs every recommendation for audit.

For tribunal-grade legal advice, redundancy at scale, complex grievances or anything where a regulated solicitor is required, Counsel will tell you so — and prepare the case brief for your employment lawyer. You stay in control. Counsel makes sure you’re never going in cold..

Be one of the first 50 UK businesses on Counsel.

Counsel launches mid-July 2026. Early-access teams get onboarded first, help shape the prompts, and lock in their seat before general release. Drop your email — we'll be in touch the week before launch.