Counsel lives natively inside your company. It reads your live employment contracts, your active policies and your real-time roster — then answers in three seconds. 2am Sunday or peak Friday trading.
Generic AI gives generic templates. Advice lines make you explain the backstory every time. Counsel is different. It lives natively inside your data layer — reading the actual contracts, policies and shift logs of your business as they change.
The actual employment contract each employee signed. Variations, addendums, zero-hours clauses, restrictive covenants — the version that's live today, not last year's template.
Your current handbook, your absence policy, your tronc policy, your disciplinary procedure. Whatever's in force today. When you update it, Counsel updates.
The roster as it stands this morning. The attendance log from last night's shift. The fit note that arrived twenty minutes ago. Counsel works with what's true now.
Live readings of gov.uk, ACAS codes of practice, statutory rates and current case-law guidance — not a static training corpus.
Lisa, a store manager, types a question into Counsel. Three seconds later, she has an answer grounded in Mary’s actual contract, her actual attendance, and the current ACAS Code.

Every recommendation shows its working. The clause it read. The handbook section it checked. The gov.uk page it cited. Every conversation is logged with a timestamp, ready to export.
Every recommendation is grounded in three live sources at once: the employee's actual contract, your company handbook, and the current gov.uk + ACAS guidance. Counsel won't make up a clause that isn't there.
Counsel shows you the exact ACAS paragraph, the exact gov.uk page, and the exact contract clause it used. Click through to the source on every answer. Nothing is hidden behind "the model said so."
Every conversation, every recommendation, every action taken — logged with timestamp, source citations, employee record and the manager who acted on it. Export the full PDF for HR, your solicitor or a tribunal preparation pack.
For tribunal-grade exits, scale redundancies, complex grievances or anything where a wrong call has six-figure consequences, Counsel proactively tells you to involve a qualified employment lawyer — and prepares the case brief.
Frontline HR is messier than office HR. Zero-hours contracts, shift swaps, tip pools, no-call-no-shows, dynamic rosters. Counsel reads the contract variation each worker is actually on — not a generic policy template — and gives you the specific script you need, in seconds.
Every recommendation is grounded in three live sources at once: the employee's actual contract, your company handbook, and the current gov.uk + ACAS guidance. Counsel won't make up a clause that isn't there.
Counsel shows you the exact ACAS paragraph, the exact gov.uk page, and the exact contract clause it used. Click through to the source on every answer. Nothing is hidden behind "the model said so."
Every conversation, every recommendation, every action taken — logged with timestamp, source citations, employee record and the manager who acted on it. Export the full PDF for HR, your solicitor or a tribunal preparation pack.
For tribunal-grade exits, scale redundancies, complex grievances or anything where a wrong call has six-figure consequences, Counsel proactively tells you to involve a qualified employment lawyer — and prepares the case brief.
Counsel delivers compliant UK HR guidance the moment the question lands. 2am Sunday or peak Friday trading. No wait times. No call queues. No administrative friction.
Median answer time. From question typed to compliant execution path on screen. Including contract, policy, attendance and live UK law lookups.
Hours available. Counsel doesn't close at 5pm. Doesn't take Christmas off. Doesn't put you on hold during peak trading.
Sources cited per answer. Employee record, contract, handbook, gov.uk + ACAS. Every answer shows the source chain.
Ask in plain English. Counsel will pull the employee's file, the relevant policy and the current UK guidance.
Counsel checks Jamie's absence history, flags the Day 7 fit note requirement, drafts the fit note request and schedules the return-to-work conversation.
Counsel checks how many staff are already approved, your minimum notice policy, Sam's remaining entitlement and the rules around reasonable refusal under the Working Time Regulations.
Counsel reviews her three months of performance notes, attendance and any feedback logged, then drafts the probation outcome letter and the agenda.
Counsel walks you through what to record, when an informal vs formal grievance procedure applies, and what your duty of care to the affected colleague looks like.
Counsel checks Aisha's earnings record, the waiting day rules, the 28-week cap and whether your company sick pay scheme overrides SSP for her tier.
Counsel sets out the new 2024 day-one right to request, the two-month decision window, the eight statutory grounds for refusal and drafts your response options.
Counsel gives you context-specific HR guidance grounded in current UK employment law and your own employee data. It cites every source so you can verify, and logs every recommendation for audit.
For tribunal-grade legal advice, redundancy at scale, complex grievances or anything where a regulated solicitor is required, Counsel will tell you so — and prepare the case brief for your employment lawyer. You stay in control. Counsel makes sure you’re never going in cold..
Counsel launches mid-July 2026. Early-access teams get onboarded first, help shape the prompts, and lock in their seat before general release. Drop your email — we'll be in touch the week before launch.