HRPeople management & AMI Recruitment / ATSSource, screen, hire Automate100+ UK HR workflows AI AgentsHR Assistant, Recruitment, Documents, Counsel Time & presenceClocks, badges, gateways IntegrationsPayroll + 50 connectors
In the spotlight

Meet AMI — your AI agent stack.

AMI runs interviews, processes payslips, drafts documents and analyses reports inside your Sense tenant. Not a chatbot — a team of agents.

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In the spotlight

AMI conducts the first-round interview.

Inside the Sense ATS, AMI screens candidates, scores against your role criteria, and feeds the result back into the pipeline.

How AMI interviews work →
In the spotlight

Workflows named for UK HR.

Not generic templates. Fit Note After 7 Days, Buy/Sell Holidays, Flexi Time, TOIL Cycle Carryover — UK-specific and switch-on-ready.

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In the spotlight

Six AI agents working on your HR.

Counsel is the new AMI agent. Reads your live contracts, policies and roster — then answers in three seconds. Replaces the £16-per-employee advice line. Coming in 8 weeks.

See Counsel →
In the spotlight

The only HR system that builds its own location hardware.

Sense Badge with Lone Worker and SOS apps. Sense Gateway for indoor presence. Fire roll-call in one tap. Nobody else does this.

See Sense Presence →
In the spotlight

TrustID powers right-to-work.

UKVI-compatible IDVT checks built into the ATS and onboarding flow. Audit-ready evidence. Sponsorship licence reporting on Elite.

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UK HR software comparison

Sense HR vs Breathe HR.

An honest comparison between two UK HR software platforms. We'll show you where Sense wins, where Breathe wins, and how to decide which fits your business.

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Sense HR vs Breathe HR.
Best for

Which platform fits your business?

Sense HR

UK teams from 50 to 1,000+ employees. Businesses with frontline, deskless or field-based staff. Teams that need T&A integrated, not bolted on. Companies switching from another HR system (free migration). HR teams that want AI baked in (AMI, AMI, Sense Automate). Buyers who want hands-on UK implementation, not self-service.

Breathe HR

Small UK teams (1–50 employees). Office-led businesses with minimal frontline staff. Teams that prefer self-service free trials. Lighter HR admin needs (no advanced workflow automation). Businesses who already have T&A solved elsewhere. Charities and small consultancies with simple HR processes.

When to choose which

An honest take on which one fits.

Choose Sense if you have frontline staff, T&A needs, or growth ambitions.

Field-based, deskless, frontline workers Breathe doesn't serve well. A need to track verified hours (not just work patterns) before sending to payroll. Plans to grow beyond 250 employees (Breathe caps there). An existing HR system to migrate from — Sense does it free. HR team that wants AI doing the busywork (Breathe has none). Need for advanced workflow automation beyond onboarding. Multiple sites or hardware-led environments (clocks, badges, sensors). Want hands-on implementation, not self-service.

Choose Breathe if you have a small office team and simple HR needs.

Under 50 employees, no growth into mid-market planned soon. Office-only team with no frontline or deskless workers. Basic HR needs — holidays, records, performance, that's it. No need for biometric clocks or location-based T&A. Existing payroll on Xero (Breathe has Xero only; Sense has Sage too). Preference for self-service free trial before talking to anyone. Limited interest in AI features. Want to start cheap and stay light on features.

Common questions

FAQs about Sense vs Breathe.

Is Sense more expensive than Breathe?+
On per-person-per-month software pricing, Sense starts at £2 vs Breathe's £13 flat fee for 1–5 users (then per-user). For most teams over 10 people, Sense works out competitively priced or cheaper. The bigger difference is what's included: Sense bundles free implementation, free data migration and free training (typically £500-£5,000 of cost with other vendors), and includes T&A and AI agents at no extra cost. Breathe charges separately for some of these.
Why doesn't Sense offer a free trial like Breathe does?+
Because every Sense system is configured to your business during free implementation — the system you see is set up for how you actually work. A self-service free trial of an unconfigured HR system rarely shows the full value. Instead, watch a 2-minute video or book a 20-minute demo — we configure to your data first.
Can Sense replace Breathe? How does migration work?+
Yes — free Breathe-to-Sense migration is included with every Sense plan. Our UK implementation team exports your data from Breathe, maps it to Sense, and migrates everything (employees, contracts, holidays, documents, history) within 5-10 working days. Free, no consultant required. Talk to us for a migration timeline.
Does Breathe have AI like Sense does?+
Not as of writing. Breathe doesn't currently feature AI agents on its product. Sense has four named AI agents — AMI (HR assistant), AMI (recruiter), Sense Automate (attendance analyst) and AMI Payroll agent — included in the standard plans. UK-hosted, never trained on your data.
What about time & attendance — does Breathe handle clocks?+
Breathe has work patterns and basic time tracking (app-based clock-in). Breathe does not have biometric clocks, location-based AutoClock, or verified hours. Sense has all of these as part of the Elite plan. For businesses with frontline staff, factory workers, healthcare, FM or warehousing — Sense's hardware-led T&A is a meaningful difference.
Does Sense work for small businesses too?+
Yes — Sense Team starts at £2 per person per month, minimum 5 users. Suitable for businesses from 5 employees upwards. The bigger differentiation kicks in for businesses with frontline staff, T&A needs, or plans to scale beyond 50 employees — that's where Breathe's limits become a problem.
Which has better customer support?+
Both have UK-based support and ISO 27001 accreditation. Sense includes a dedicated UK account manager with every plan; Breathe's support is more self-service. For teams that want hands-on support, Sense is the stronger fit. For teams happy to figure it out themselves, Breathe works.

See Sense HR yourself.

Watch the 2-minute video, or book a 20-minute demo with a UK HR specialist. If you're switching from Breathe, free migration is included.

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